They also include a big bright button on their home page as their CTA (Call-to-Action) as a tactic to convert visitors into potential clients. The value proposition is clear, simple, and obvious for what they’re promising you which is critical to finding clients. When it comes to your home page, I love having your value proposition hit web visitors right in the face. So the content needs to be quick and easy to digest for a website visitor.
Those who want to get clients should know that people don’t read websites, they skim. With a productized service offering, you can smooth out your workload throughout the year to eliminate this from happening. A hectic tax filing season exists because many accounting business don’t have enough money coming in throughout the year, so they have to jam as many tax returns as possible into a short tax season just to bring in additional revenues. This will ensure that you only admit the right small clients into your accounting firm.Ĥ) If you provide tax preparation services, they’re a great way to avoid a crazy tax season. Anything below this service level should be rejected. There are four reasons why I recommend taking the time to set up a productized service at the outset:ġ) It’s easier to get prospective clients by marketing your accounting and bookkeeping services as a complete solution versus marketing it as a commodity (ex: bookkeeping and accounting work).Ģ) Your small business will be far more streamlined if you only sell your core offering, as you can benefit from more standardization.ģ) They’re a great way to determine your baseline service level.
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